The Most Important Efficiency/Productivity Metric Is… - June 2020

The most important efficiency metric when working in a semiconductor factory 🏭 (the places that make processors that go into your computers, phones, and everything else) is just as important to your success… On one end you start with a wafer (thin & disc shaped) of silicon. On the other end you have a lot …

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Off Page SEO Backlink Building Step by Step Tutorial for Beginners - June 2020

Off Page SEO (Link Building) is CRITICAL to your success with ranking your website(s) in Google’s search engine results pages. It has been critical since Google was first founded! …and it is still critical today — about 20 years later! The exceptions to where it wouldn’t be critical would be if you are targeting noncompetitive …

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Example of a Poorly Positioned, but overall OK Information Product - June 2020

The Super Affiliate System 2.0 seems to be positioned as a whole business model for affiliate marketing… Unfortunately, I think the product is named incorrectly… And the author of the product practices some critical pieces to his business model differently from how he teaches it… Furthermore, he tries to get his students to promote his …

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Uncommon Google Maps Local SEO Tip — Super Localization - June 2020

Here’s an uncommon Maps SEO Tip (related to both Client and Lead Gen SEO): Add super localized signals everywhere you can. 🗺️ Your GMB (Google My Business) maps listing doesn’t just rank in the same place all across a city, but can rank wildly different for difference places within the same city. By super localized, …

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6 Ways To Find Great SEO Information Products and Avoid Scams - June 2020

Ignorance is not bliss. Learning, growing, testing your skills, building your understanding are all critical to your success. However, it is difficult in our industry to tell fact from fiction when it comes to training — especially as you’re getting started. There are a lot of aggressive sales tactics that work quite well and some …

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Long Term Viability of a Career in SEO - June 2020

I want to point out something that will seem counter intuitive at first… SEO will be one of the most stable industries to build your career in over the rest of your life… But, but, but, isn’t SEO always changing? What about Google’s algorithms? Allow me to explain… There are 2 major considerations that both …

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Google Maps SEO Rankings — What is Real? - June 2020

Beware putting too much stock in Maps rankings with any tool or method for checking. They can vary significantly by location of searcher. They can even vary based upon device. You can use 2 different devices at the same IP and get 2 different maps sets. They can vary based upon the time of day. …

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Should You Ever Bill Hourly for SEO Conulting? - June 2020

Here’s an email discussion about me billing per hour with a potential client who just signed up for $2k/m… Hint: Don’t EVER bill by the hour unless you want to be treated like an employee and not be able to scale your business (like the Bob’s in the above picture would treat you). I dumped …

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Can SEO Services be Guaranteed? - June 2020

Ever get asked about another company’s “guaranteed” SEO services? I get this question every once in a while and I feel like I… (A) Understand what is happening here and (B) Have come up with a way that squashes this pretty much immediately So, first of all there are tons of companies that offer too …

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Magic Word that Keeps SEO Clients in Check - June 2020

There’s a really good word that I’ve found with clients or potential clients that helps draw the lines of the relationship clearly without seeming rude or lazy — Scope. A lot clients will try to get you to do everything possible for them. You can head a lot of this off by having a clear …

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