7 Simple Steps to Improve Your Website’s Conversions - September 2023

So, you've got a visitor to come to your website via organic or paid traffic…now what?

Well, now you're in the realm of website conversion optimization.

Here are 7 simple steps you can use to improve your website's ability to convert visitors into leads and/or customers:

  1. Big and obvious Calls to Action (CTA's) like Call/Contact/Email Us for Free ___
  2. Make your website look modern with an web design refresh (if you haven't done this in the last few years)
  3. Add an email capture lightbox where you send people who put their email in an email auto responder series
  4. Get in the mind of your ideal customer and think about what they want and how you can give them what they want with your products or services
  5. Improve your website's sales copy by studying great copy writers like John Carlton, Gary Halbert, and many others
  6. Embed your own YouTube videos on your website to make a stronger connection to your visitors
  7. Add or improve your “About Us” page.

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