Off Page SEO (Link Building) is CRITICAL to your success with ranking your website(s) in Google's search engine results pages.
It has been critical since Google was first founded!
…and it is still critical today — about 20 years later!
The exceptions to where it wouldn't be critical would be if you are targeting noncompetitive search phrases (keywords) or if your business naturally gets a LOT of relevant press…
And in the case of the relevant press, that may not actually rank your site.
The exact way in which they evaluate the links has changed under certain conditions…
…But, Google's algorithm is still largely based upon a popularity contest!
In the following video I give some practical actions you can take to build your…online popularity in Google's eyes!
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