6 Ways To Find Great SEO Information Products and Avoid Scams - August 2021

Ignorance is not bliss. Learning, growing, testing your skills, building your understanding are all critical to your success. However, it is difficult in our industry to tell fact from fiction when it comes to training — especially as you’re getting started. There are a lot of aggressive sales tactics that work quite well and some …

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Long Term Viability of a Career in SEO - August 2021

I want to point out something that will seem counter intuitive at first… SEO will be one of the most stable industries to build your career in over the rest of your life… But, but, but, isn’t SEO always changing? What about Google’s algorithms? Allow me to explain… There are 2 major considerations that both …

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Google Maps SEO Rankings — What is Real? - August 2021

Beware putting too much stock in Maps rankings with any tool or method for checking. They can vary significantly by location of searcher. They can even vary based upon device. You can use 2 different devices at the same IP and get 2 different maps sets. They can vary based upon the time of day. …

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Should You Ever Bill Hourly for SEO Conulting? - August 2021

Here’s an email discussion about me billing per hour with a potential client who just signed up for $2k/m… Hint: Don’t EVER bill by the hour unless you want to be treated like an employee and not be able to scale your business (like the Bob’s in the above picture would treat you). I dumped …

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Can SEO Services be Guaranteed? - August 2021

Ever get asked about another company’s “guaranteed” SEO services? I get this question every once in a while and I feel like I… (A) Understand what is happening here and (B) Have come up with a way that squashes this pretty much immediately So, first of all there are tons of companies that offer too …

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Magic Word that Keeps SEO Clients in Check - August 2021

There’s a really good word that I’ve found with clients or potential clients that helps draw the lines of the relationship clearly without seeming rude or lazy — Scope. A lot clients will try to get you to do everything possible for them. You can head a lot of this off by having a clear …

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Major Google My Business (GMB) Verification Update - August 2021

There have been some major updates to Google My Business (GMB) pages made by Google recently… Basically, many people were doing, well, exactly as I had been teaching with regards to getting a lot of GMB’s for lead generation… …and making some mad $bank$… Over the last year or so, I saw many new service …

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YouTube Videos About Search Engine Optimization - August 2021

At this point, I’ve shot quite a few YouTube videos about Search Engine Optimization (SEO). I’ve spent the last 7 years of my life doing SEO pretty much all day every day. SEO can be SUPER profitable for a business, but it can also be a huge waste of resources. So, I’ve tried to bust …

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SEO vs SEM [Google Adwords PPC] — What’s the Difference? Which is Better? - August 2021

Search Engine Optimization (AKA SEO) versus Search Engine Marketing (non-SEO because technically SEO is part of SEM) is a common debate among internet marketers. Learn my Top 5 Tips To Fire Your Boss Forever here. I personally think that the data shows one to be much better for most businesses under most circumstances. Learn more …

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