I got the following question a while back about Client SEO Pricing in the Operation Day Job Liberation Facebook Community — Full URL directly to discussion.
Have some challenges with pricing SEO for national client.
Metrics are taken from 3 sources Ahrefs (skewed badly on KWs competition), UberSuggest and serped :
Volume 490-590 with trend up to 720 last 2-3 months,
CPC 12-13$ upto $19 with 58-74 paid difficulty,
KWs comp 36-38,Page one occupied by DR 70-80 big dogs with big pockets or very well aged sites.
Client is nowhere to be seen in first 10 pages. Site is year old with no work done until 2-3 months ago.
No GMB – client doesn’t want to use it 😔Thank you!
PS. Just to add to ^^^ we’d be doing on-page, monthly PRs, links of course, branding and … those are major ones.
The short answer is that for any national client in a market of any significant level of competition, I would offer bigger packages — $2k/m-$3k/m minimum up to as high as $7k/m maximum.
I would start by doing my research into what keywords this client's target market searches…
I would combine that with the value of each customer into some estimates for what the potential market is for the client…
A shortcut for this would be using estimated organic traffic values from Ahrefs.com and/or Semrush.com
Go to the Full URL directly to discussion for the full discussion and to ask for more questions should you have any!
My primary revenue sources are Client SEO, SEO Lead Generation, and selling Information Products.
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