If you have “Digital Agency” as part of your business plan, you will want to consider purchasing Fusion Protocol/Laboratory…
…this is even more true if your agency work centers around SEO as mine does.
If you'd like to see more details, watch the video:
Hi. David Hood here, and this video is about fusion laboratory or protocol. It's gone by different names for 2021. My review of it … along with I do have some bonuses if you do buy through my link. But I want you to understand what it is you're buying, and I think I'm going to be able to explain it to you in this video pretty concisely. But also without leaving out important details of what it could really mean for your business to sign up for something like this.
So, what is it? Let's take a look. It's essentially a product about digital marketing or SEO agency business model. They provide systems and support of different kinds. Every agency is sales and service essentially. You can break almost everything down to that. And so they provide a lot of content on sales and on service, which is good. It makes it a complete product in a way, which is actually, it's a really … I think this product is newsflash or predicting the future. It's a really great deal for the price you get. It is not going to be everything that you'll ever need for your business, but no product can really promise that. If it does, it's very unlikely that it's true or that there's some angles that you're still going to need to work on. Even if they sort of think that they're telling the truth.
There's a big focus on systems in the course, which I really like. I think that's really important. A huge part of what a business is and what makes a business more and more valuable over time is building systems. Building systems to have your business run more and more efficiently over time, and by lower and lower skilled people, and therefore be less expensive and do more. Not quite exactly like that, but that's sort of the objective that you move towards. And there's always room for improvement. Even big, massive businesses that have been around for a hundred years still have systems improvements that that can be made.
There's an extra focus on SEO. My business is focused around SEO. A lot of the service stuff is SEO, and so I think that's where a lot of the value is. But they do talk about other forms of digital marketing outside of that. I didn't really pay too much attention to it, so I'm not going to comment on it. But I believe it was some amount of social media stuff and ad stuff. But it's just not something that I'm interested in running for my business at all. I can't really comment. If that's really important to you, then you might need to find another place to find some information on that.
This is what it looks like on the inside. At least right now. Over on the right here's where most of the stuff is. I mean, from a design standpoint it's not the prettiest website in the world, but I don't care about that. Hopefully you don't. The information in here, do not underestimate it. These are some real badasses sharing their thoughts and philosophies on how to build a business, and how to rank a website, and stuff like that. It's extremely valuable. You could watch all of this … virtually all of it, and it's almost all it's going to be helpful. Unless you're super advanced, and then maybe even some of it I still think will still be helpful. And then reviewing the basics, fundamentals, and seeing it from somebody else's angle is still helpful for a business. You're not going to be wasting your time in my opinion with this.
They got selling to clients, fulfilling some software deals. Greg [Morrisson 00:03:22] SEO. I mean, this is worth the price of admission right here. This is really excellent. He really gets to the point. Not that it is every possible SEO technique that you could want. That's absurd. It's not really reasonable to get that. There's so much out there. But his stuff is really good, and he really knows what he's talking about. He really backs it up with actual data. I did two different screenshots here. And then there's sort of … this is like the business setup. That's really useful. And they have some other information for you where you can interact with.
I think it's a really great deal, and I'm going to go with a little bit more into what it is and what you get with it. But first of all, if you buy through my link you do get my one of kind of two and a half bonuses, I guess I'm going to say. The first one is my SEO plans. My SEO business plans for 2021. The specifics of my personal business. You get a 10,000 foot level view of what my plans are for 2021 along with some details and context from 2020. What's my bread and butter of my business? Really identifying and amplifying that, and going deeper into that is going to be something that … I think everybody should really consider if they've had a business for a while what really works for them, and I'm going to share what has really worked for me the most here, and what my plans are for 2021 for that.
Kind of some more business philosophical content here would be … what do I think about COVID, and business, and the economy. Like, what has changed, what hasn't changed, or what will change. Not so much predicting the future as building a stable foundation that works regardless of what happens with COVID, and what are some principles and some concepts that can help you find your way there for yourself and your business.
It's kind of a little bit of a clue into some of the stuff, but it's definitely deeper than this. I am going to be more of an SEO focus all around my business. In all parts of my business, I'm going to be trying to do more and more SEO. That's something that … That's my core competency. My core skillset. That's something that should always be a focus, and it never hurts to reenergize, or re-narrow your focus, or kind of make sure that you're doing that using the assets that you have as best you can if you're willing to use them.
Having mentors is critical, and there are several mentors in here. Even if you never actually get a one-on-one with them, or on a webinar with them where they will answer your Q&A, just listening to them and having them in your brain is useful. And that is a form of mentorship. It's just kind of like reading a book. That's sort of a form of mentorship. Like a personal development book. And this is what you're getting with this, and all of these people are successful in their own way. They're all different, unique people who have been successful in different, unique ways. There's a lot of different things that you can pick up from them as a whole. And it works together really well as well. Greg Morrison is one of my favorite people ever. He's a total badass. He's honest as can be in terms of what he really knows, and what he doesn't know, and what his data is showing, what his data isn't showing.
I really trust him a lot, as well as all these other guys as well. Dan Anton's a badass. His system's in there. He does a lot of the system stuff. That's really good. I liked that stuff. Eric Brief, he's just a sales machine. I doubt anyone else has as much experience talking to potential clients on the phone as Eric Brief does. Joe kind of does it all. Joe does a lot of different things. It seems like there's not any real skillset that Joe doesn't have. And he really gets business, I think, to a high level. Michael Tesalona also does SEO and sales. He's probably closest to what I have done by playing kind of both parts. Being the sales person and the technician at the same time. And then there's these fun sections where Eric is grilling all of them. I enjoyed that.
Let's see … Specific sections. I like the agency setup if you're new. If you've had a business for several years, you might not need this. But if you don't, then this is great. Or if you're not sure if you set it up right, then this is some good basic stuff that will be helpful. The strategy and the scripts on the sales is actually really, really valuable, I think. Especially the scripts if you can fit it with what you need to do. Kind of the angle of your sales positioning. Then it can be extremely valuable for you. Even if it isn't, I guess it's still really valuable to see how somebody else does it. There's a lot of things you can kind of pick out of it, and choose, and get from the system that they're suggesting from a sales standpoint.
And then, again, there's fulfillment. You can kind of start an agency almost from scratch from this. I think this is very beginner-friendly while also having some good stuff for people who are experienced. I purchased it and would recommend that other people purchase it. Bonus 1B … kind of same things similar to bonus one. Kind of bridging my 2020 strategies with fusions, putting that in context, or kind of talking about both at the same time. Like the system's focus. This is a lot of my background, which you'll see in bonus two. It's kind of systems efficiency and stuff like that. Kind of talking about the principles there.
There's a little bit of a different path here of kind of having an SEO-focused business versus having a more broad digital marketing focused business. The principles and considerations are different. And then really, a lot of this also comes down to where do I stand, and where do you stand in terms of on the playing field of business? You can't stand where I'm standing. You can't suddenly be where I'm standing, right? And I can't just stand where you're standing. That's something to really consider that I'll go over a little bit more. Then I do have a product called max power productivity for … I forgot it. Hold on. Max power productivity program for digital marketers that I think is pretty timeless. Like, strategy and system stuff.
I have a background in all the games that I've played since a kid. Like, strategy type games. And then I was also an industrial engineer for many years ahead … six and a half years. I had a master's degree in industrial engineering. Human integrated systems was kind of the sub category. I have a big background in studying systems, analyzing systems, looking at the math of systems, and applying that to another business, and then also my business. There's a lot of kind of productivity principles in here, I think, because you're a system. All of your work is a system. Your business is a system. Your life is a system. Et cetera. I mean, it's such a broad word. But working on building that. And one of the best ways to really build it is to understand the principles of productivity, which is really, I think …
There's not a lot of content like this, I don't think, out there at all. Be it free or paid. There are some. There's a Getting Things Done by David Allen. I feel like it just barely scratches the surface of sort of natural economic principles of just our existence that you can use to in different situations. And it doesn't always apply. But when it does, it does. Looking at it from different viewpoints, and concepts, and strategies, and some specific situations that help you think, “Oh, okay. When I encountered that kind of situation again, this is actually the correct way to go even though maybe it immediately isn't obvious. But this way is actually way better, and opens up some different opportunities that you didn't know were there.” And this is also kind of like productivity for business. But also, there's some personal stuff I think that you could potentially get out of it depending on how efficient your kind of personal systems are.
Anyway, that's all I've got. Let me know if you have any questions. You can leave a comment below or you can message me. I think it's a great deal, especially if you have an SEO business. Some type of agency model that you're looking to to go for it. This is a really great place to start, or even to continue your education on some great ideas on building that business. Again, I want to point out the importance of having mentors, having people who've done it before, and learning from them. This is so valuable to doing anything. And even people who are experts in their fields still have mentors. Don't think that you can ever be beyond having mentors. Anyway, thanks. Like this video if you liked it. Subscribe for more videos. Have a good day. Bye.
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