For local businesses, ranking their Google My Business listing (GMB) in Google's Maps results is more important than it has ever been…
…because Google continues to push their Maps results in their Search Engine Results Pages (SERPs).
What does it take to rank?
How important are Local SEO Citations?
What are the best GMB SEO Tools?
Check out this Maps SEO Guide.
Here's a full course on all my Maps SEO techniques:
Here's a high level plan and some key understandings.
You should also be aware of GMB Proximity Influence:
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